Privacy Policy for BodyByBariatrics

Effective Date: May 6, 2026
Last Updated: May 6, 2026

Introduction

BodyByBariatrics (“BodyByBariatrics,” “we,” “our,” or “us”) is committed to protecting the privacy, confidentiality, and security of your personal information and Protected Health Information (“PHI”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information in compliance with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), applicable Florida law, and other applicable privacy regulations.

This Privacy Policy applies to:

• Our website;
• Patient portals;
• Telehealth services;
• Online forms;
• Email and text communications;
• Social media interactions;
• In-person and telephone communications.

By accessing our website or using our services, you acknowledge and agree to the terms of this Privacy Policy.

Protected Health Information (PHI)

As a healthcare provider, BodyByBariatrics maintains Protected Health Information (“PHI”) in accordance with HIPAA.

PHI may include:

• Medical history;
• Surgical history;
• Treatment records;
• Laboratory results;
• Insurance information;
• Billing information;
• Medication lists;
• Weight management and bariatric treatment information.

We maintain administrative, physical, and technical safeguards designed to protect your PHI from unauthorized access, use, or disclosure.

Information We Collect

Personal Information

We may collect:

• Name
• Address
• Phone number
• Email address
• Date of birth
• Insurance information
• Emergency contact information
• Payment information

Health Information

We may collect:

• Medical and surgical history
• Medication lists
• Nutrition information
• Behavioral health information
• Weight and BMI information
• Photographs related to care or treatment

Website Usage Information

When you visit our website, we may automatically collect:

• IP address
• Browser type
• Device information
• Website usage data
• Cookies and analytics data

How We Use Your Information

We may use your information for:

• Medical treatment and patient care;
• Appointment scheduling and reminders;
• Billing and insurance processing;
• Healthcare operations and quality improvement;
• Communication regarding your treatment or services;
• Telehealth services;
• Marketing communications (where permitted by law);
• Website analytics and performance monitoring.

HIPAA Notice of Privacy Practices

Under HIPAA, patients have rights regarding their PHI, including the right to:

• Access medical records;
• Request corrections;
• Request restrictions on disclosures;
• Receive confidential communications;
• Obtain an accounting of disclosures;
• File a privacy complaint.

We may use or disclose PHI without authorization where permitted or required by law, including:

• Public health activities;
• Health oversight activities;
• Law enforcement requests;
• Judicial proceedings;
• Emergency situations;
• Preventing serious threats to health or safety.

Our Policy for Protecting Your Online Privacy

Google Analytics

This website uses Google Analytics to help analyze how visitors use our website. Google Analytics uses “cookies,” which are text files placed on your computer, to collect standard internet log information and visitor behavior information in an anonymous form.

The information generated by cookies about your use of the website (including your IP address) may be transmitted to Google. This information is used to:

• Evaluate visitor usage of the website;
• Compile statistical reports regarding website activity;
• Improve website functionality and user experience.

Privacy of Collected Data

BodyByBariatrics will never, and will not allow any third party to:

• Use analytics tools to track or collect Personally Identifiable Information (“PII”) from website visitors;
• Associate IP addresses with identifiable individuals;
• Link analytics data with medical records or PHI.

Google does not associate your IP address with any other data held by Google. Neither BodyByBariatrics nor Google will link an IP address with the identity of a computer user.

We will not associate any information gathered through this website with Personally Identifiable Information from any source unless you voluntarily submit that information through forms on our website.

For more information regarding Google Analytics privacy practices or to opt out, please visit:

• Google Analytics Opt-Out Browser Add-On
• Google Privacy Policy

Information About Remarketing

This website may use Google Remarketing and related advertising technologies to advertise online through:

• Google Ads;
• The Google Display Network;
• Third-party advertising platforms.

Remarketing allows us to display relevant advertisements to users who previously visited our website.

How Remarketing Works

Third-party vendors, including Google, may use cookies (including DoubleClick cookies) to serve advertisements based on prior visits to our website.

Cookies used for remarketing:

• Do not store sensitive personal information;
• Do not store medical records or PHI;
• Do not identify users by name or address;
• Expire automatically after a designated period.

What Is the Google Display Network?

The Google Display Network is a collection of millions of websites, videos, and applications where Google advertisements may appear. Websites participating in this network partner with Google to display relevant advertising content.

Remarketing Restrictions

BodyByBariatrics will never:

• Use remarketing ads to collect Personally Identifiable Information (“PII”);
• Create remarketing lists based on sensitive medical conditions or protected health information;
• Use advertising practices prohibited by Google policies or HIPAA regulations.

Opting Out of Remarketing and Cookies

Visitors may opt out of:

• Google’s use of cookies by visiting Google Ads Settings;
• Third-party vendor cookies by visiting the Network Advertising Initiative Opt-Out Page.

Users may also disable cookies through their browser settings; however, some website functionality may be limited.

Text Messaging and Email Communications

By providing your contact information, you consent to receive communications related to:

• Appointments;
• Surgery preparation;
• Follow-up care;
• Billing;
• Educational content;
• Program announcements.

Standard text messaging and email may not always be encrypted. Patients acknowledge associated risks when choosing electronic communications.

To opt out of marketing text messages, reply: STOP

Telehealth Services

BodyByBariatrics may provide telehealth services using commercially reasonable safeguards and HIPAA-compliant platforms where applicable. However, no electronic system can guarantee absolute security.

Third-Party Vendors and Service Providers

We may work with third-party vendors for:

• Electronic medical records;
• Scheduling systems;
• Payment processing;
• Website hosting;
• Telehealth platforms;
• Analytics and advertising services.

Where required, BodyByBariatrics maintains HIPAA-compliant Business Associate Agreements (“BAAs”) with vendors handling PHI.

Data Security

We implement reasonable security measures including:

• Access controls;
• Encryption where appropriate;
• Secure servers;
• Staff training;
• HIPAA compliance procedures.

Despite these efforts, no internet transmission or storage system is completely secure.

Retention of Information

Medical and business records are retained in accordance with:

• HIPAA;
• Florida law;
• Medical record retention requirements;
• Accreditation standards.

Minors

Our services are generally intended for adults. We do not knowingly collect personal information from minors without legally appropriate consent.

Your Rights

You may have the right to:

• Access your information;
• Request corrections;
• Withdraw authorizations;
• Restrict disclosures;
• Request confidential communications;
• File complaints regarding privacy practices.

Breach Notification

In the event of a breach involving unsecured Protected Health Information, BodyByBariatrics will provide notifications as required by HIPAA and applicable state law.

18. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Updated versions will be posted on our website with a revised effective date.

Contact Information

Body By Bariatrics, LLC

Phone: (407) 707-5018
Text: (407) 543-0971
Website: BodyByBariatrics

For HIPAA-related concerns, you may also contact:

U.S. Department of Health & Human Services

Office for Civil Rights
https://www.hhs.gov/hipaa/index.html

Medical Emergency Disclaimer

Website forms, email, and text messaging are not intended for urgent or emergency medical issues. If you are experiencing a medical emergency, call 911 or proceed to the nearest emergency department immediately.

BODY BY BARIATRICS, LLC has either authored, reviewed, or approved the content contained within this Privacy Policy.
Policy Updated: May 2026